SARAH STANDFIELD
Copywriter | sarahstandfield.com | +1 312 415 8893 | scstandfield33@gmail.com
Pro-active, multi-disciplined copywriter with 15+ years of experience at leading integrated advertising agencies in the US and UK. Skilled at imagining and creating campaigns, overseeing brand development, and crafting copy that promotes brands across digital, social, print, and TV.
WORK EXPERIENCE
Freelance Copywriter May 2016 – Present
VMLY&R, McGarry Bowen, The Shipyard, Edelman PR, Zeno Group, Chicago, IL
● Developed social and seasonal campaigns for Wrangler (VMLY&R) and a print campaign for Waldorf Astoria (The Shipyard).
● Led winning new-business pitches for ULTA (Zeno Group) and Hostess Snacks (Edelman).
● Created earned and social content for Babybel, Boursin, and other national brands (Edelman).
Copywriter / Associate Creative Director Jan 2015 – May 2016
Digitas LBi, Chicago, IL
● Developed and led digital, print and social campaigns and copy for Jenn-Air, John Frieda, and Jergens.
● Created and refined daily content for Instagram, Facebook and digital channels.
● Led development for new-business pitches, partnering with teams to deliver imaginative, on-strategy concepts and integrated campaigns.
Freelance Copywriter 2011 – 2013
SapientNitro, Ogilvy & Mather, Wieden + Kennedy, Isobel, McGarry Bowen, and others, London, UK
● Led creative for winning pitches including Galderma (global acne-care launch) and TJ Maxx (Brothers and Sisters).
● Developed Nike Europe running campaign integrating social, digital, real-life to boost local runner engagement (Wieden + Kennedy).
● Oversaw creative for Jackpotjoy.com and Grand Marnier (Isobel).
● Produced Blossom Hill TV and print (Isobel).
● Delivered campaigns for Marks & Spencer, Uniqlo, TDK, Canon, Hellmann's, Superdrug, Coke Zero, and Burger King, among others.
Copywriter Jan 2007 – Dec 2010
The Guardian, London, UK
● Created bold digital, print and event campaigns for The Guardian, The Observer, and guardian.co.uk, working with Art Directors, graphic designers and artists in a high output, quick turnaround atmosphere of a global news & media organization.
Copywriter Apr 2003 – Apr 2006
JWT Chicago, Chicago, IL
● Developed copy and campaign ideas for TV, radio, and print for clients including Kraft Philadelphia Cream Cheese, Nabisco Wheat Thins, Triscuit and the Illinois Board of Tourism.
EDUCATION
BA in Journalism — University of Wisconsin–Madison, Madison, WI | 1995 – 1999
BRAND EXPERIENCE
Retail & Fashion: Nike, Uniqlo, TK Maxx, Burberry, Superdrug, Marks & Spencer, Jigsaw
FMCG: Jergens, John Frieda, Hellmann's, Boursin, Babybel, Coke Zero, Burger King, Triscuit, Wheat Thins, Philadelphia Cream Cheese, TENA
Beer & Liquor: Grolsch, Pilsner Urquell, Blossom Hill, Grand Marnier, Malibu, Olmeca Tequila
Travel & Media: Waldorf Astoria, Illinois Tourism Board, The Guardian, The Observer, Eurosport